A mailing list will be the lifeblood of your internet business. The existing adage “the amount of money is in the list” is not true enough — should you have had a targeted report on prospects to contact every time you have something new, it is possible to save a great deal of effort by marketing it to your existing listing of targeted prospects.
You can actually increase your targeted listing of prospects that are interested in your merchandise by offering an appropriate download on your own website. For instance, let’s take a look at an excellent example — apple.com. Whenever you download the disposable iTunes and Quicktime software from their site, they’re going to require you to fill in an optional name and email form so that they can give back offers on songs that one could purchase via — guess where — iTunes!
In reality, you don’t need to supply this kind of “heavyweight” download say for example a full-feature software like iTunes. You’ll be able to attract prospects as well with some quality freebies for instance a simple report, a totally free wallpaper, etc. The main element is that your download offers enough value to the prospect to become willing to give away his/her very own email to get it.
However, slapping together an easy download and putting a link in your website won’t be enough to get brings. You’ll need to do a little homework in order for your lead-generating mechanism to be effective to suit your needs.
To start with, you need to put your download form prominently on your website. Preferably, dedicate a website with it and link to that page out of other page of one’s website. This way, fat loss any visitors cannot get the download page, when they do, you’ll get some of them converted into your prospects!
Also, you will need to put a little effort into promoting your download. Explain and elaborate around the values of the download, and why these potential customers should download it. It might seem why would anyone want to pass on a freebie, but the majority of your visitors would be too lazy to look at effort to download it because most of their downloads just take a seat on the harddisk collecting virtual dust. It is hence crucial that you show your prospective customers why they should download your freebie.