When it comes to your website, extra attention must be paid to every minute detail to ensure it performs optimally to provide its purpose. Allow me to share seven important rules of thumb to observe to ensure your web site performs well.
1) Do not use landing pages
Splash pages are the first pages the thing is when you in a website. They normally have a very beautiful image with words like “welcome” or “just click here to enter”. The truth is, they are that — pretty vases without real purpose. Do not let these potential customers possess a reason to select the “back” button! Allow them to have the price of your website in advance devoid of the splash page.
2) Avoid using excessive banner advertisements
Perhaps the least net savvy individuals have trained themselves not to include banner advertisements so you’ll be wasting valuable website real-estate. Instead, provide more valueable content and weave relevant affiliate links to your content, and allow your visitors think that they need to buy instead of being pushed to buy.
3) Use a simple and easy clear navigation
You need to supply a easy and very straightforward navigation menu to ensure that even a youngster will discover how to utilize it. Steer clear of complicated Flash based menus or multi-tiered dropdown menus. If the visitors don’t know how to navigate, they’ll leave your web site.
4) Use a clear indication of the place that the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which section of the site they’re in at that time. That way, they are able to browse relevant information or navigate to the area of the site easily. Don’t confuse any visitors because confusion means “abandon ship”!
5) Don’t use audio on your site
Should your visitor will stay a very long time for your site, reading your articles, you should ensure they’re not annoyed by some audio looping all night on the website. Should you insist on adding audio, ensure they’ve got control button about that — volume or muting controls would work fine.